Volume : 10, Issue : 3, MAR 2024
OPPORTUNITY GENERATION AND EARLY BUSINESS DEVELOPMENT RESEARCHED BY STUDENTS PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE, MADURAI
A STUDY ON CONSUMER BEHAVIOUR TOWARDS ITC CLASSMATE NOTEBOOKS IN MADURAI CITY
KEERTHIVASAN. V, KUMARESAN. M, U.BHARATHI
Abstract
This study shows students' purchasing attitudes toward Classmate products. The main goal of his project is to find out the students' perception of the product and the attitudes of their classmates. The study was conducted on a random sample of 110 people from Coimbatore district. The study used simple percentage analysis, rank analysis, and chi-square tests. The results of this study may provide valuable information to help ITC and other brands understand how they can better meet the needs and preferences of students as consumers. This study shows students' preferences and positive and negative factors for Classmate products.
Keywords
ITC CLASSMATE NOTEBOOKS, CUSTOMER PREFERENCE, PRODUCT FEATURES, BRAND PERCEPTION, BRANDING.
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Article No : 30
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References
3. https://itcstore.in/pages/classmate?gclid=CjwCAj w3POhBhBQEiwAqTCuBvz1UcGEeRP6BIxliam3002e rwLBI0B7sZJj6CbuPQUqDd