Volume : 10, Issue : 3, MAR 2024
OPPORTUNITY GENERATION AND EARLY BUSINESS DEVELOPMENT RESEARCHED BY STUDENTS PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE, MADURAI
A STUDY ON CUSTOMER SATISFACTION TOWARDS BRU COFFEE IN MADURAI CITY
MOHAMED ASIF.S, ARUNPANDIYAN.S, MRS. E.BOBBY
Abstract
This study delves into the realm of customer satisfaction towards Bru Coffee, aiming to provide a comprehensive understanding of the factors influencing consumer perceptions and loyalty within the context of the dynamic coffee market. With an emphasis on product quality, service delivery, brand loyalty, and the efficacy of marketing strategies, the research seeks to gauge the levels of satisfaction among Bru Coffee's clientele. Employing both qualitative and quantitative methodologies, the study explores emerging trends and preferences in the coffee industry that may impact customer satisfaction. The findings of this research offer actionable insights for Bru Coffee, allowing it to refine its strategies, enhance product offerings, and fortify customer relationships in order to remain a prominent player in the competitive coffee landscape.
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Article No : 11
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References
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2. The Tribune. Retrieved 13 may 2012.
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2. www.research.gate