Volume : 10, Issue : 3, MAR 2024

OPPORTUNITY GENERATION AND EARLY BUSINESS DEVELOPMENT RESEARCHED BY STUDENTS PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE, MADURAI

ANALYSIS OF JOB SATIFACTION OF EMPLOYEES IN D-MART IN MADURAI CITY.

A.ABDUL FARUK, R.ARAVINTHKUMAR, DR. N. PRABHA

Abstract

A revolution in the shopping habits of the people across the entire world had virtually brought the supermarket to the main street.

The Indian retail industry has emerged as one of the most dynamic and fast-growing industries due to the entry of several new players in the recent times along with rising income levels, growing aspirations, favorable demographics and easy credit availability.

The retail sector contributes about 10% of the country’s Gross Domestic Product (GDP) and around 8% of the employment and is valued at USD 900 billion as of 2019. The present study focus on the level of job satisfaction among the employees of D-mart shopping malls with respect to working environment, welfare measurements and job security in Tamil Nadu, Madurai city. The data is collected from both primary and secondary sources.

The D-mart launch of its first store in Powai in 2002, D mart as on 31 December 2019, it had 176 stores in 72 cities through over 5.9 million square feet of total retail space, with a total of 7713 permanent employees & 33597 employees hired on contractual basis.

Employees are satisfied with the working environment, welfare facilities and safety provisions etc.

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References

1. Fornell, C. (1992), “A national customer satisfaction barometer: the Swedish experience”, Journal of Marketing, .

2. Hamburg, C. and Koschate, N. (2004), “How do consumers react to price increases”, International Journal of Research in Marketing.

WEBSITE:

1. https://www.dmartindia.com/

2. https://en.wikipedia.org/wiki/DMart

3. https://www.slideshare.net/R1ritesh/satisfaction -of-customers- towards-dmart