Volume : 10, Issue : 3, MAR 2024

OPPORTUNITY GENERATION AND EARLY BUSINESS DEVELOPMENT RESEARCHED BY STUDENTS PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE, MADURAI

A SURVEY ON CONSUMER ATTITUDE TOWARDS MSME WITH SPECIAL REFERENCE TO TRADITIONAL CANDIES IN MADURAI CITY

SHEIK ABDULLAH.I, UDHAYA SELVA. S, DR. P.L. SAVITHREE

Abstract

The impact of MSME on the Indian economy cannot be emphasized enough. Today's youth need not move too far away from their homes for stable employment. Micro, Small, and Medium Enterprises (MSMEs) are the new fertile ground for ideas, innovation, and growth. These enterprises are at the forefront of driving manufacturing and industrial expansion, job creation, and GDP growth. This study is based on title MSME production of traditional sweets such as Kadlai Mittai, Coconut Candies, Sesame Candies, Honey Candies, and Coco Mittai, which are also becoming extinct. This study is based on respondents to enjoy traditional sweets. Consumers are main respondents about this study, like to know the attitude and preference of that time. Traditional sweets are being forgotten now when new candies are coming. Therefore, researcher effort is to bring the traditional sweets of our country back into use again by highlighting the importance and benefits of traditional sweets in modern society. The quantitative aspect involves a structured questionnaire distributed among a diverse sample of consumers in Madurai City. The survey measures factors such as awareness, preferences, purchasing behaviour, and perceived quality associated with traditional candies produced by MSMEs. Additionally, demographic variables are analysed to identify potential correlations with consumer attitudes.

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