Volume : 10, Issue : 3, MAR 2024
OPPORTUNITY GENERATION AND EARLY BUSINESS DEVELOPMENT RESEARCHED BY STUDENTS PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE, MADURAI
A STUDY ON STUDENTS PERCEPTION TOWARDS DIGITAL PAYMENT SYSTEM WITH SPECIAL REFERENCE TO MADURAI CITY.
SATHISH KUMAR. S, SANTHOSH. K, DR. R. NANDHINIEESWARI
Abstract
The study on students' perception towards digital payment systems in Madurai city delves into a critical aspect of the evolving financial landscape in India. With the rapid digitization of payment methods, understanding how students perceive and interact with these systems becomes paramount. Through a comprehensive examination utilizing surveys and interviews, this research offers valuable insights into the attitudes, preferences, and challenges faced by students regarding digital payments. Madurai, a bustling city with a diverse student population, serves as an ideal setting to explore these dynamics, providing nuanced perspectives on the factors influencing adoption and usage patterns.
The findings of the study highlight the multifaceted nature of students' perceptions towards digital payment systems. While convenience and accessibility emerge as key drivers for adoption, concerns regarding security, trust, and technological familiarity also play significant roles in shaping their attitudes. Moreover, the research sheds light on the varying levels of awareness and usage among students, underscoring the importance of targeted education and awareness initiatives to promote broader acceptance and utilization of digital payment methods in Madurai city. These insights hold relevance not only for policymakers and financial institutions but also for businesses aiming to tailor their offerings to better align with the preferences and needs of the student demographic.
As Madurai continues to embrace digitalization, addressing the concerns and preferences of students can pave the way for a more seamless and inclusive digital payment ecosystem, fostering economic growth and financial empowerment in the region.
Keywords
DIGITAL PAYMENT SYSTEMS, STUDENTS, PERCEPTION, MADURAI CITY, AWARENESS, ADOPTION, CONVENIENCE, SECURITY, TRUST, TECHNOLOGY.
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Article No : 57
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