Volume : 10, Issue : 3, MAR 2024

OPPORTUNITY GENERATION AND EARLY BUSINESS DEVELOPMENT RESEARCHED BY STUDENTS PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE, MADURAI

A STUDY ON CONSUMER PREFERENCES TOWARDS ARUN ICE CREAM IN MADURAI CITY

KARTHICKKEYAN.J, KAVIYARASAN.S, DR. M. DINESH KUMAR

Abstract

The abstract for "Consumer Preferences towards Arun Ice Cream in Madurai City" provides a comprehensive overview of the research study conducted to explore and analyze the preferences of consumers towards Arun Ice Cream in the Madurai City market. The abstract outlines the objectives, methodology, key findings, and implications of the study, highlighting how it contributes to understanding consumer behavior patterns and preferences in the context of ice cream consumption. By delving into factors such as flavor choices, packaging preferences, pricing considerations, and brand loyalty among consumers in Madurai City, this study offers valuable insights for marketers and business leaders looking to enhance their product offerings and marketing strategies within this competitive industry. Additionally, the abstract underscores the significance of leveraging consumer insights to drive product innovation and improve customer satisfaction levels in order to succeed in today's dynamic marketplace.

Keywords

CONSUMER PREFERENCES, CULTURAL INFLUENCES, BRAND AWARENESS AND PERCEPTION AND MARKETING STRATEGIES ETC.

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Article No : 53

Number of Downloads : 562

References

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WEBSITE

1. https://eprajournals.com/IJSR/article/4815/dow nload#:~:text=Arun%20Ice%2Dcreams%20are%20also,another%20unhealthy%20type%20of%20fat.

2. https://healthwire.pk/healthcare/advantage-and -disadvantage-of-eating-icecream/#:~:text=1%2D%20Lots%20Of%20Extra%20Sugar,-Everyone%20knows%20that&text=So%2C%20eating%20one%20or%20two,diabetes%2C%20and%20fatty%20liver%20disease.

3. https://ijrpr.com/uploads/V3ISSUE12/IJRPR8670 .pdf

4. https://in.franchisegoal.com/arun-ice-cream-fran chise-cost-profit/

5. https://www.tradeindia.com/products/adulterati on-free-tasty-and-yummy-delicious-chocobar-stick-arun-ice-cream-7841828.html#:~:text=In%20addition%2C%20Chocobar%20Stick%20Arun,and%20protect%20it%20from%20disease.