Volume : 10, Issue : 3, MAR 2024
OPPORTUNITY GENERATION AND EARLY BUSINESS DEVELOPMENT RESEARCHED BY STUDENTS PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE, MADURAI
A STUDY ON CUSTOMER PREFERENCE TOWARDS WOODLAND SHOES IN MADURAI CITY
HARISH KUMAR.M, VETRIVEL.G,, MS.U.BHARATHI
Abstract
This study examines customer preferences for Woodland shoes in Madurai city, aiming to understand the factors influencing their choice. Through surveys and analysis, the research identifies key factors such as comfort, durability, style, and brand perception that impact customer decisions. The findings provide insights for marketers to better understand and cater to customer needs in the footwear market.
Keywords
CUSTOMER PREFERENCE, BRAND LOYALTY, PRICE AFFORDABILITY, ATTRACTIVE.
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References
1. https://www.googleadservices.com
2. https://www.scribd.com/document/135357386/ Woodland-Project
3. https://www.slideshare.net/kkrishnasj/wood-lan d-brand-study
4. https://pdfcoffee.com/woodland-project-reportrtf -pdf-free.html