Volume : 10, Issue : 3, MAR 2024

OPPORTUNITY GENERATION AND EARLY BUSINESS DEVELOPMENT RESEARCHED BY STUDENTS PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE, MADURAI

A STUDY ON CUSTOMER SATISFACTION TOWARDS AMAZON PRIME VIDEO IN MADURAI CITY

DHIWAKAR.L. K, HARIHARAN.G, R. NANDHINIEESWARI

Abstract

This study investigates customer satisfaction with Amazon Prime Video in the context of Madurai city, employing a diverse sample and a multifaceted approach to data collection. Using primary data through structured questionnaires and secondary data from various sources, the study aims to analyses factors influencing satisfaction, streaming quality, and customer support effectiveness. The data collected from 60 respondent’s reveals demographic trends, subscription preferences, and content consumption habits. Statistical tools and graphical representations facilitate a comprehensive analysis of findings, including user demographics, satisfaction levels, and factors influencing choices. The geographical focus on Madurai provides insights into local preferences and habits. These findings contribute to understanding and enhancing customer satisfaction dynamics for Amazon Prime Video users in Madurai.

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WEBSITE:

1. https://www.mediaplaynews.com/amazons-prime -video-tops-customer-satisfactionranking/#:~:text=Amazon's%20Prime%20Video%20streaming%20service,Disney%2B%20for%20the%20top%20spot

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