Volume : 10, Issue : 1, JAN 2024

WOMEN ENTREPRENEURS IN TOURISM: AN IN-DEPTH REVIEW OF THEIR ROLES, CHALLENGES, AND CONTRIBUTIONS BEYOND BORDERS

BOSCO EKKA

Abstract

Background: Despite increasing recognition of women in entrepreneurship, their contributions and challenges in the dynamic and demanding tourism industry remain understudied. This review bridges this gap by delving into the roles, barriers, and contributions of women entrepreneurs venturing beyond borders in tourism.

Objectives: To uncover the multifaceted roles women play in global tourism, identify the barriers they face, and showcase their impactful contributions, particularly across international frontiers.

Methods: A systematic literature review methodology was employed, encompassing academic journals, industry reports, and white papers. Selection criteria focused on relevance, recentness, and diversity of perspectives. The synthesis of findings involved thematic categorization, shedding light on key patterns and insights.

Findings: Women lead diverse ventures, from tour operators and eco-lodges to cultural experiences and social enterprises, fostering economic growth, community development, and cultural exchange. However, they encounter pervasive gender-based obstacles, including access to finance, discriminatory practices, and societal biases.

Discussion: The review highlights the need for proactive interventions like targeted funding initiatives, mentorship programs, and policy reforms to empower women entrepreneurs to navigate international tourism landscapes.

Recommendations: Collaborative efforts are crucial, involving governments, travel agencies, and educational institutions to promote gender equality and dismantle barriers in tourism entrepreneurship.

Future Action: Further research exploring cross-cultural contexts, collaborative networks, and sustainable practices is imperative to support women entrepreneurs in shaping a more inclusive and equitable global tourism future.

Conclusion: Women entrepreneurs are not merely navigating tourism, they are reshaping it. By acknowledging their multifaceted roles, overcoming barriers, and fostering their contributions, we can unlock the boundless potential of women in creating a thriving and responsible global tourism industry.

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