Volume : 7, Issue : 4, APR 2021

THE INFLUENCE OF COGNITIVE BASE TRUST AND AFFECTIVE TRUST ON ORGANIZATION COMMITMENT: A SURVEY IN PUBLIC HOSPITAL

*SYAIFUL BAKHTIAR BIN ZULKIFLI, MOHD SHAZWAN SYAFIQ BIN ISHAK, REEZMA HAZEERA BT ROHIMI, MUHD SUBRI BIN TAHIR, SAMSUDIN BIN WAHAB

Abstract

Organizational commitment can be defined as a support for embracing the goals and principles of the organization; a willingness to make significant efforts on behalf of the organization; and a willingness to stay with the organization that are need to be find in the quality of servant leadership. The lack of communication between nurses will lead to decrease employee performance. Hence, to be understanding more of servant leadership significance in contemporary dynamic organizational commitment, there is a need for organizational commitment sustainability, the need of having a task oriented, concentrated, well verse communication and dedicated workforce that essential to providing superior public healthcare service in Malaysia There is a severe lack of studies on the relationship between the role of cognitive and affective trust in the organizational commitment in public healthcare in Malaysia. This study thereby aims to assess the cognitive, affective trust in organizational commitment. This research is based on data obtained from a survey questionnaire from nurses at public healthcare in Malaysia to be more specifically in Pulau Pinang, Malaysia. The data was analysed to evaluate and determine cognitive, affective trust in organizational commitment towards communication performance. The results of the study also suggested that a affective and cognitive based trust is needed for improving communication performance of servant leadership. It is hope that the study can contribute to the improvement of communication performance among hospital administration staff all over the world.

Keywords

AFFECTIVE TRUST, COGNITIVE TRUST, COMMITMENT, LEADERSHIP, HEALTH INDUSTRY.

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