Volume : 7, Issue : 8, AUG 2021
PROMOTING MOBILE PAYMENT FOR SMALL BUSINESS OWNERS – A BRIDGE CONNECTING THE DIGITAL DIVIDE
Mobile payment is seen as a game changer by financial institutions, regulatory bodies as well as well as development sector practitioners that has the power to transform the lives of millions of people in the base of pyramid through financial inclusion. The technology stack is not the only cog in this wheel but it is the participation of key stakeholders like subsistence and micro entrepreneurs is essential for its success. The survey based study covers base of pyramid entrepreneurs and attempts to gauge the predisposition towards adopting and using digital payment in business transactions through mobile payment apps in India.
BRIDGING DIGITAL DIVIDE. DIGITAL PAYMENTS. MOBILE PAYMENTS. SMALL AND MICRO ENTREPRENEURS. FINANCIAL INCLUSION.
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