Volume : 5, Issue : 9, SEP 2019
MOBILE BANKING IN INDIA- ISSUES&CHALLENGES
BRINDHADEVI. .S, POORANESWARI. M. K
Technology plays an important role in banking sector. Banking is one of the largest financial institutions constantly explores the opportunity of technology enabled services to provide better customer experience and convenience. Mobile phone is a common technology device that became part of every individual in the information era. Mobile banking is an emerging alternate channel for providing banking services. India is the second largest telecom market in the world, which is having high potential for expending banking services using mobile. However, mobile banking has not become the choice of millions of people. The main objective of this study is to identify the mindset and analyses the security issues in Mobile banking among the banking customers in India. The success story of M-PESA in Kenya and other few countries became instrumental for banks in other countries to explore the opportunity and adopt Mobile Banking. The main advantage of mobile banking is that the people in remote area can also access the banking services at ease. This has made rapid change in communication system. The challenges and security issues in mobile banking are discussed in this paper.
MOBILE BANKING AND SERVICES, CUSTOMER, ISSUES, M – BANKING, CHALLENGES.
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