Volume : 5, Issue : 9, SEP 2019

MOBILE BANKING IN INDIA- ISSUES&CHALLENGES

BRINDHADEVI. .S, POORANESWARI. M. K

Abstract

Technology plays an important role in banking sector. Banking is one of the largest financial institutions constantly explores the opportunity of technology enabled services to provide better customer experience and convenience. Mobile phone is a common technology device that became part of every individual in the information era. Mobile banking is an emerging   alternate channel for providing banking services. India is the second largest telecom market in the world, which is having   high potential for expending banking services using mobile. However, mobile banking has not become the choice of   millions of people. The main objective of this study is to identify the mindset and analyses the security issues in Mobile banking among the banking customers in India. The success story of M-PESA in Kenya and other few countries became   instrumental for banks in other countries to explore the opportunity and adopt Mobile Banking. The main advantage of mobile   banking is that the people in remote area can also access the banking services at ease. This has made rapid change in communication system. The challenges and security issues in mobile banking are discussed in this paper.

Keywords

MOBILE BANKING AND SERVICES, CUSTOMER, ISSUES, M – BANKING, CHALLENGES.

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