Volume : 7, Issue : 12, DEC 2021

CUSTOMER SATISFACTION ON E-BANKING SERVICES IN PRIVATE & PUBLIC SECTOR BANKS IN PONDA TALUKA

DR.SUBRAHMANYA BHAT K.M

Abstract

The development of information and communication technology (ICT) in The banking sector is no exception to this revolution. In spite of the increasing adoption of internet banking and it relevance towards customer satisfaction in the Goan banking industry, very little empirical investigation or research has been conducted During the Covid period in understanding factors of internet banking service quality that lead to customer satisfaction. This study thus aims to focus on the impact of internet banking service quality on customer satisfaction in the banking sector in the state of Goa during the Covid period. This paper helps in understanding customer’s attitude towards such modern services provided by banks. The E-Banking is an application that has been developed for a well-established regional bank operating primarily in south India. In the world of this competitive environment and technological development, the bank has been totally computerized in the last 4 years, and to increase its customer base has started planning, for a concept called as e-banking; with this concept the bank wants to move very nearer to the customers and increase its basic operational strategies. Net banking or internet banking works much like traditional banking. The primary difference is that in net banking account and information is accessed, payments are made and statements reconciled using computer rather than paper or the phone to complete transactions. Instead of going down to local branch office when one bank online he/she can accomplish multiple tasks at once with the click of a button. Online banking is rapidly becoming more and more popular as consumers recognize the advantages online banking has to offer. For one most banks charge fewer fees if you take advantage of their online banking services.

Keywords

NET BANKING, INFORMATION AND COMMUNICATION TECHNOLOGY, SERVICE QUALITY.

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