Volume : 7, Issue : 6, JUN 2021

CORRELATION BETWEEN THE PROFILE OF CATTLE OWNERS AND THEIR ENTREPRENEURIAL BEHAVIOUR

ANIL R. MAKWAN, SAVAN BHOJANI

Abstract

Entrepreneurial behaviour is a preference for innovation and a change in existing institutions and status. Entrepreneurship is either influenced by various socio-economic and personal factors individually or in combination with the supporting system of a social environment that determines to some extent the success of entrepreneurship. The present investigation was purposively carried out in Anand, Khambhat, Petlad, and Borsad Taluka of the Anand district, where the production of milk is highest compared to other talukas. Four villages having the largest number of cattle owners were selected purposively. Cattle owners were selected by a simple random sampling method. Thus, the study sample consisted of 80 respondents. The ex-post facto research design was used for the research study. It can be enunciated that education, occupation, annual income, land holding, material possession, extension contact, mass media utilization, market orientation, competition orientation and attitude towards dairy farming had a positive and highly significant relationship with the entrepreneurial behaviour of cattle owners. Age and livestock experience were negatively correlated with the entrepreneurial behaviour of cattle owners.

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References

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