Volume : 9, Issue : 12, DEC 2023

CONTRIBUTION OF RESORTS TO THE DEVELOPMENT OF THE FIRST DISTRICT OF SURIGAO DEL SUR

CHRISTINE C. TORION, LPT, MBA, JOYLYN P. OLVIDA, LPT, MBA, JOICEBELLE V. BALBON, LPT, MAED-SPED, RANIEL JOHN A. SAMPIANO, LPT, MPA, MAED, REMOND A. DUASO, LPT, MAED, JOSLYN B. CANON, MPA, EMILY C. ROSAL, DPA, PHD TM

Abstract

This study explores the pivotal role of beach resorts in the Philippine tourism industry, emphasizing their contributions to local communities and small businesses in the First District of Surigao del Sur. Employing a quantitative-correlational research design, the research engaged 364 respondents, comprising resort managers/employees, LGU tourism officials, and conveniently sampled guests/customers. Through methods such as plain frequencies, weighted mean, and Pearson coefficient correlation, the study unveiled key findings. Most resorts operate as sole proprietorships, cover 4,000 sq. m of land, employ fewer than five staff, and generate a monthly income of approximately 50,000 pesos. Analysis of guest traffic revealed peak months, emphasizing the need for strategic marketing efforts during off-peak periods. The majority of resorts lacked Department of Tourism accreditation. The study proposes recommendations for enhancing resort competitiveness and sustainability, including accreditation, targeted marketing, social media engagement, and eco-tourism initiatives. Government support is crucial for infrastructure monitoring, employee training, and incentives for responsible tourism. Resorts are advised to prioritize customer service, improve amenities, collaborate with LGUs, and contribute to the local economy. The intervention plan suggests addressing issues, continuous improvement, sustainable practices, and government-led implementation, aiming for an enhanced guest experience, increased revenue, and positive community and environmental impact in the First District of Surigao del Sur.

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