Volume : 11, Issue : 5, MAY 2025

CELLPHONE BAJARO MEIN VIPANAN TAKNIKO KA DRUT PARIVARTAN AUR USKA UPABHOKTA KEE KHAREED PAR PRABHAAV KA EK SAMAGR ADHYAYAN

JUGAL KISHOR SWAMI, DR. KARUN MEHTA

Abstract

is shodh ka uddeshy mobile phone bazaar mein vipanan taknik mein ho rahe teevr parivartanon ka vishleshan karana aur yah samajhana hai ki yah parivartan upabhoktaon kee khareed nirnayon ko kaise prabhaavit kar rahe hain. dijital vigyaapan, soshal meediya, prabhaavashaalee vipanan (influainchair markaiting), onalain retings aur vyaktigat ofar jaisee naee takaneekon ne paramparaagat vipanan ke tareekon ko peechhe chhod diya hai.

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Article No : 5

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References

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