Volume : 2, Issue : 7, JUL 2016

BUSINESS ETHICS AND CSR STRATEGIES: ROOT TO BUSINESS SUSTAINABILITY

Dr. Garima Srivastava

Abstract

Corporate social responsibility is represented by the contributions undertaken by companies to society through its business activities and its social investment. This is also to connect the Concept of sustainable development to the company’s level. A new philosophical trend in social responsibility is called sustainability. Business sustainability also known as corporate sustainability is the management and coordination of environment, social and financial demands and concerns to ensure responsible, ethical and on-going success, It is the thought that if a company helps society through their business as a main goal, then they will reap success. Companies can look to solve society's problems by creating a product or service to fulfill a need, and they will profit and help the world. CSR-focuses on businesses would proactively promote the public interest by encouraging community growth and development, and voluntarily eliminating practices that harm the public sphere, regardless of legality. The present paper creates general awareness about CSR and also attempt to develop the relationship between CSR and sustainability.

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