Volume : 4, Issue : 5, MAY 2018

A COMPARATIVE STUDY OF SOCIAL MEDIA AND TECHNOLOGY USAGE AMONG ADOLESCENTS AND ADULTS.

DR. EULALIA FERNANDES

Abstract

The present study aimed to examine the differences in social media and technology usage, as well as, attitudes, among two generations, namely, adolescents and adults. A sample of 60 adolescents and 60 adults were included for the purpose to study. The data was collected using the Media and Technology Usage and Attitude Scale. The results obtained indicated that there was higher use of social media and technology among adolescents as compared to adults. Besides, findings also revealed that adolescents tend to have more positive attitude towards social media and technology. Undoubtedly, the digital age is here to stay. It will only continue to grow and expand, and the younger generation will become more and more technologically sophisticated. It is therefore necessary to encourage older individuals to adapt to new ways to communicate and share information and thereby bridge this digital divide.

Keywords

Social Media, Technology Usage, Digital divide.

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