Volume : 11, Issue : 3, MAR 2025

CAPITALIZING ON BUSINESS DEVELOPMENT AND CHALLENGES IN THE DIGITAL ERA RESEARCHED BY STUDENTS, PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE MADURAI.

A STUDY ON IMPACT OF E-COMMERCE ON SUPPLY CHAIN MANAGEMENT WITH SPECIAL REFERENCE TO MADURAI CITY

M.ABINAYA, M.DEVADHARSHINI, DR.S.RAJAMANI

Abstract

The impact of E-commerce B2C industry on supply chain management (SCM) has become a significant area of study in recent years, as traditional supply chain practices are transformed by technology, E-commerce has influenced various aspects of the supply chain, including supplier relationships, consumer behavior, inventory management and logistics. This paper focuses on the impact of E-commerce giants like Flipkart and Amazon on SCM, exploring how their operations have reshaped supply chain activities. Through interviews with top management and case studies, the paper offers valuable insights into the challenges and opportunities these companies face. It also identifies limitations within the Indian market and suggests that further research is needed to explore how e-commerce continues to shape supply chains in India.

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