Volume : 11, Issue : 3, MAR 2025

CAPITALIZING ON BUSINESS DEVELOPMENT AND CHALLENGES IN THE DIGITAL ERA RESEARCHED BY STUDENTS, PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE MADURAI.

A STUDY ON CUSTOMER PERCEPTION TOWARDS TATA MOTORS

J.SANTHOSH, DR.N.ILLAMBIRAI

Abstract

This study aims to explore customer perception towards Tata Motors, one of India’s leading automotive manufacturers. The research investigates various factors that influence consumer attitudes, including product quality, brand reputation, customer service, and pricing. A structured survey was conducted among Tata Motors' customers, collecting data on their satisfaction levels, purchasing behaviour, and overall experiences with the brand. The findings indicate that Tata Motors is perceived positively in terms of reliability, innovative technology, and value for money. However, some challenges persist, including concerns about after-sales services and vehicle aesthetics. The study highlights the importance of customer feedback in shaping brand strategies and emphasizes the role of continuous product improvement in maintaining a competitive edge in the dynamic automotive market. By understanding customer perception, Tata Motors can enhance its offerings and strengthen its market position both locally and globally. This research underscores the importance of understanding customer perception for companies like Tata Motors to remain competitive in a rapidly evolving automotive market, emphasizing the need for continuous product innovation, customer engagement, and improvement in service quality. The study also offers recommendations for Tata Motors to refine its marketing strategies and strengthen its brand presence both in the domestic and international markets.

Article : Download PDF

Cite This Article

-

Article No : 97

Number of Downloads : 850

References

1. Chaudhary, S., & Gupta, A. (2020). Consumer Perception and Preferences in the Indian Automobile Industry: A Study on Tata Motors. International Journal of Marketing, 15(3), 34-45.

2. Tata Motors. (2023). Annual Report 2023. Tata Motors Limited.

3. Jha, P., & Gupta, R. (2018). Brand Image and Customer Satisfaction in the Automobile Industry: A Case Study of Tata Motors. Journal of Business and Management Studies, 6(2), 112-119.

4. Suresh, M., & Kumar, S. (2021). The Role of Customer Service in Enhancing Brand Loyalty in the Indian Automobile Market. Journal of Marketing Research, 34(1), 56-70.