Volume : 11, Issue : 3, MAR 2025

CAPITALIZING ON BUSINESS DEVELOPMENT AND CHALLENGES IN THE DIGITAL ERA RESEARCHED BY STUDENTS, PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE MADURAI.

A STUDY ON CONSUMER PERCEPTION TOWARDS RELIANCE JIO NETWORK IN MADURAI CITY

G.ARUNKUMAR, DR.S.RAJAMANI

Abstract

Customer is the king-pin in the market. It is the customer who determines the growth, prosperity and even existence of the enterprise. The use of Jio sim has increased. Jio sim is arguably oneofthe most important things to happen to the telecom industry in the last five odd years. The majority of customers are satisfied with Jio sim. But the Reliance Company should target at the rest of the customers those who are not satisfied. While comparing with the other mobile sim’s Jio sim has number of advantages like low cost, minimum call rate, high speed etc., Thus at the end of the study the strong areas and weak areas was identified from the customers perspective. The sim availability and low cost being the strong areas and low speed being the week areas. Both primary data and secondary data have been used for conducting the study. Primary data is collected through questionnaire from a sample of 150 respondentswere using Jio sim as primary data. Secondary data has been collected from websites and Journals. Percentage analysis, ranking method was used for analyzing the data. Bar diagrams and tables were used for the customer representing data.

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