Volume : 11, Issue : 3, MAR 2025

CAPITALIZING ON BUSINESS DEVELOPMENT AND CHALLENGES IN THE DIGITAL ERA RESEARCHED BY STUDENTS, PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE MADURAI.

A STUDY ON CUSTOMER SATISFACTION TOWARDS LIFESTYLE STORE IN MADURAI CITY

ARJUNN, LAKSHMAVARSHANM, DR.G.THENMOZHI

Abstract

Lifestyle is India’s commanding fashion and life destination for men, women, and children. The friendly and welcoming store staff coupled with fresh, vibrant and swish wares makes it a fashion hotspot that shoppers across India flock to. From contemporary ethnic’s wear and tear to swish western wear and tear, from cool casuals to smart dances, from gamesome kiddies wear to cute child wear and tear, Lifestyle has it all. The exploration involved gathering wide information about company, its products, consumer preference and satisfaction position towards life. From the information collected, colorful aspects were linked where the company needs to concentrate on client’s preference andsatisfaction position of life to increase deals. The exploration was conducted through primary and secondary data. Secondary data was collected through visiting colorful websites, and other dependable sources. Primary data was collectedthrough a well framed questionnaire, of which latterly a detailed analysis was done using colorful statistical tools MS Wordand MS Excel.

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