Volume : 11, Issue : 3, MAR 2025

CAPITALIZING ON BUSINESS DEVELOPMENT AND CHALLENGES IN THE DIGITAL ERA RESEARCHED BY STUDENTS, PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE MADURAI.

A STUDY ON VIEWER’S PERSEVERANCE TOWARDS FOOD VLOGS IN YOUTUBE WITH SPECIAL REFERENCE TO MADURAI CITY

S. ANANDHANARAYANAN, K.DHANUSH KODI, R.NANDHINIEESWARI

Abstract

Today internet has become the integral part of day today life and the current era has truly become the communication era.Foodblogging is a complex mixture of “foodie”, “blog writing” and“photography”. It is a type of blog that interlinks a gourmet interesting food, blogwriting, and food photography.As long as it is blogabout food it is considered as food blog. These bloggers are oftentermed as “foodies” and the blogs are written to influencefollowers and earn profits. Apart from the content of the blog, the blogger’s personality, persuasive capacity, and engagement style are the main contributing factors on the amount of influence ablogger gains. The purpose of this study is to examine customer's perceptions towards reviews and recommendations of food blogs while making the choice of restaurants they would like to visit. Also further the researcher wants to understand the relation between food bloggers review and recommendations and itsimpact on the customer’s choice of restaurants they would want to visit. It also ascertains various factors that motivates andinfluences customers to make the choice of restaurants. For this, with the help of quota sampling method 141 respondents were selected and data was collected though structured questionnaire.

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Article No : 48

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