Volume : 11, Issue : 3, MAR 2025
CAPITALIZING ON BUSINESS DEVELOPMENT AND CHALLENGES IN THE DIGITAL ERA RESEARCHED BY STUDENTS, PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE MADURAI.
A STUDY ON CUSTOMER SATISFICATION ON GOOGLE PAY AND PHONEPAY
R.PRIYADHARSHINI, S.SHALINI, DR.P.ISWARYALAKSHMI
Abstract
This study will help in understanding satisfaction of customers towards the digital payment app that are googlepay and phone pe In this study we have discussed about the e-commerce industry and thedigital payment apps that are google pay and phone pe and some other apps of e-commerce industry, then wehave given the introduction of the digital payment apps.By doing this research we have find that the customers are very satisfied with services that google pay andphone pe with the help of the responders who have filled the google form which have shared in the groupsand to individual and also we have asked to fill the form in person. And maximumly the forms are filed bythe students as they the users who are using the apps on regular basis for paying the bills shopping, account transfer, paying in shops and so more Also we have received some problems thatcustomers are facing and the digital payments apps can solve the problems which will help in there success
Keywords
CUSTOMER SATISFACTION, E-COMMERCE, DIGITAL PAYMENTS, PERFORMANCE EVALUATION, COMPETITIVE ADVANTAGES.
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Article No : 45
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