Volume : 11, Issue : 3, MAR 2025
CAPITALIZING ON BUSINESS DEVELOPMENT AND CHALLENGES IN THE DIGITAL ERA RESEARCHED BY STUDENTS, PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE MADURAI.
A COMPARATIVE STUDY OF CONSUMER PREFERENCES TOWARDS OLA AND UBER CAB SERVICES IN MADURAI CITY
F.ABISHA BEULA, S. FASILA BANU, DR. G. THENMOZHI
Abstract
Organized rental cab was presented in Indian advertise in 2004 with Meru cab benefit and before long got to be well known among buyers on metropolitan cities but real transformation came in 2010 when app based administrations begun its operation, taken after by Uber in 2013. Before long advertise got to be competitive and customers got to be more requesting. Presently companies are utilizing different techniques to bring more clients as well as to hold their ancient clients .This consider is centered of this This consider is centered on recognize the contrast between Ola and Uber clients and for information has been collected with the assistance of organized survey. Information was collected from Madurai and particularly from working experts. After information collection, factual investigation appeared that female favor Uber benefit over Ola but whereas it comes to security shopper feel more secure with Ola than Uber. Result of this consider may offer assistance the taxi benefit industry to plan their future future showcasing procedures.
Keywords
STATISTIC VARIABLES, OLA BENEFIT, UBER BENEFIT, CLIENTS. CUNSUMER PERFORMANCE.
Article : Download PDF
Cite This Article
-
Article No : 41
Number of Downloads : 692
References
1. Nair Suja R., “Consumer Behavior and Marketing Research”, Himalaya Publishing House, 2 nd Edition, ISBN 978-9352024087
2. Cravens David W., Piercy Nigel F, “Strategic Marketing”, Tata McGraw Hill Edu., 8th Edition
3. Kotler Philip, “Marketing Management”, North Western university, The Millenium Edition, ISBN - 978-0130135957
4. M. Akhila Reddy and G. Sairekha, (2022). “A Study of Factors which Induce Customer to Use Online Cabs and Level of Satisfaction with Special Reference to “Operational Level Agreement” (OLA) in Kompally Region”,International Journal of research in Engineering ,Science and Mangement ,pp.63-65.
5. Yashkumar Tarun Bhojwani,(2024).A Project Report on“A Comparative Study of Consumer Preferences Towards Ola and Uber Cab Services in Nagpur City”.
6. B. Baranirani and R. Kousalya (2020), “A Study on Customer Attitude towards Online Cab Services with Special Reference to Madurai City”,shanlaxjournals, pp-32-37.