Volume : 11, Issue : 3, MAR 2025
CAPITALIZING ON BUSINESS DEVELOPMENT AND CHALLENGES IN THE DIGITAL ERA RESEARCHED BY STUDENTS, PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE MADURAI.
A STUDY ON CONSUMER SATISFACTION TOWARDS FASTRACK WATCHES - WITH SPECIAL REFERENCE TO MADURAI CITY
SRIRAM B, SUBASH V, DR.S.RAJAMANI
Abstract
Today Fastrack features a wide range of products for the young at heart. From watches and sunglasses, they have moved onto bags, belts, wallets and even wristbands Watches.This study examines consumer satisfaction towards Fastrack watches focusing on factors such as product quality, design, pricing, brand perception and customer service. Fastrack, a popular brand known for its trendy and affordable watches, has garnered significant attention from young consumers. The research employs a survey-based methodology to gather insights from a sample of Fastrack watch users, assessing their overall satisfaction levels and the key determinants influencing their purchasing decisions. Findings suggest that product design and value for money are the most significant factors driving satisfaction, while brand reputation plays a crucial role in shaping consumer expectations. The study also highlights areas for improvement such as enhancing after-sales services and expanding the product range. This research provides valuable implications for marketers and product developers aiming to enhance customer loyalty and increase market share in the competitive watch industry.
Keywords
CONSUMER SATISFACTION, FASTRACK WATCHES, BRAND LOYALTY, PRODUCT QUALITY, CONSUMER PREFERENCES.
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Article No : 36
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References
1. https://productquality.about.com/b/2003/12/31/prod uct