Volume : 11, Issue : 3, MAR 2025
CAPITALIZING ON BUSINESS DEVELOPMENT AND CHALLENGES IN THE DIGITAL ERA RESEARCHED BY STUDENTS, PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE MADURAI.
A STUDY ON CUSTOMER PREFERENCE TOWARDS HERO ELECTRIC OPTIMA LX TWO WHEELERS IN MADURAI CITY
ARJUN.A, SIVAGIRI.K, DR.S.MANJULA
Abstract
This study investigates customer preferences towards Hero Electric Optima LX two-wheeler in Madurai city. A survey-based research design was employed, and data was collected from 50 customers who had purchased or were interested in purchasing the Hero Electric Optima LX. The results indicate that customers prioritize factors such as range, speed, battery life, and price when considering the Hero Electric Optima LX. Additionally, the study reveals that customers are satisfied with the performance and features of the Hero Electric Optima LX, but have concerns regarding charging infrastructure and after-sales service. The findings of this study provide valuable insights for Hero Electric and other stakeholders to develop targeted marketing strategies, improve product features, and enhance customer satisfaction. The study contributes to the existing literature on electric two-wheelers and customer preferences, and provides implications for sustainable transportation and green mobility initiatives in India.
Keywords
HERO ELECTRIC OPTIMA LX, ELECTRIC TWO- WHEELERS, CUSTOMER PREFERENCE, CONSUMER BEHAVIOR, TRANSPORTATION.
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