Volume : 11, Issue : 3, MAR 2025

CAPITALIZING ON BUSINESS DEVELOPMENT AND CHALLENGES IN THE DIGITAL ERA RESEARCHED BY STUDENTS, PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE MADURAI.

A STUDY ON CONSUMER PREFERNCE ON GROCERY PRODUCTS IN E COMMERCE PLATFORMS IN MADURAI CITY

MANIVANNAN.R, AKASH.A, MS.U.BHARATHI

Abstract

E-commerce platforms have emerged as key players in the online grocery market, offering a wide range of products and services to consumers. There is a need to investigate the impact of marketing-related factors, such as pricing, promotions, and product assortment, on consumer behaveior and preferences.

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References

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