Volume : 11, Issue : 3, MAR 2025

CAPITALIZING ON BUSINESS DEVELOPMENT AND CHALLENGES IN THE DIGITAL ERA RESEARCHED BY STUDENTS, PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE MADURAI.

A STUDY ON IMPACT OF E-COMMERCE ON TRADITIONAL RETAIL STORES WITH SPECIAL REFERENCE TO MADURAI CITY

J. SWATHI, R. VIJAYASHREE, MRS. N. SOWMIYA

Abstract

This research aims to investigate the varied effects of the growing e-commerce sector on traditional retail businesses, considering economic, social, and policy dimensions. The study will explore the economic implications for both e-commerce and brick-and-mortar retailers, analyzing factors such as market dynamics, pricing strategies, and consumer behavior. Due to growth of e-commerce, brick and motor stores lost their customers as they not visit the physical stores. By adopting a comprehensive approach, this study seeks to provide valuable insights into the evolving relationship between e-commerce and traditional commerce, offering practical recommendations for businesses and policymakers alike. The brick and motor stores sales have been decreased due to growth of e-commerce. By exploring these avenues, future research cam provide further insights into the complex relationships between e-commerce, traditional retail, and consumer behavior.

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References

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This textbook covers the evolution of e-commerce and its profound effects on traditional retail, offering a comprehensive overview of the industry.

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