Volume : 11, Issue : 3, MAR 2025

CAPITALIZING ON BUSINESS DEVELOPMENT AND CHALLENGES IN THE DIGITAL ERA RESEARCHED BY STUDENTS, PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE MADURAI.

A STUDY ON CONSUMER IMPACT TOWARDS SOFT DRINKS IN MADURAI CITY

S.SUGITHABALA, E.SUMATHI, Dr. G. THENMOZHI

Abstract

The predominant component of the human body is fluid, making it a vital necessity that must be met. The soft drinks industry is a well-established sector catering to consumer preferences, with its origins tracing back to 1772. Today, millions of bottles are consumed daily across the globe. The process of tasting soft drinks can be enjoyable, and the manufacturing and marketing of these beverages occur within a highly competitive landscape. Pepsi, established in 1965, stands as one of the foremost multinational corporations in this industry. The company entered the Indian market during the global economic shifts of the early 1990s, following the liberalization of the Indian economy. Since that time, Pepsi has achieved significant success in India. Currently, these beverages have become integral to our daily lives, and we are all familiar with brands such as 7up, Coca-Cola, Pepsi, Frooti, Fanta, and Bovonto.

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