Volume : 11, Issue : 3, MAR 2025

CAPITALIZING ON BUSINESS DEVELOPMENT AND CHALLENGES IN THE DIGITAL ERA RESEARCHED BY STUDENTS, PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE MADURAI.

A STUDY ON ENTREPRENEURSHIP AND STARTUP IN MADURAI DISTRICT

D.S.GAYATHRI, M.MAHALAKSHMI, DR. N. PRABHA

Abstract

This study examines the current landscape of entrepreneurship and start-ups in Madurai, Tamil Nadu, analysing the factors driving innovation, challenges faced by aspiring entrepreneurs, and the potential for growth across various sectors, particularly highlighting the role of local educational institutions and government initiatives in cultivating a thriving start up. Entrepreneurship and start-ups play a crucial role in driving innovation, economic growth, and job creation. Entrepreneurs identify market opportunities, develop innovative solutions, and take risks to build and scale new ventures. Start-ups, often characterized by their agility and disruptive potential, leverage technology and unique business models to challenge traditional industries. While entrepreneurship offers significant rewards, it also comes with challenges such as funding constraints, market competition, and operational uncertainties. This paper explores the key aspects of entrepreneurship, including startup ecosystems, funding sources, scaling strategies, and the impact of technology and innovation. It also highlights the role of government policies, mentorship, and incubators in fostering successful start-ups. Understanding the dynamics of entrepreneurship can help aspiring business leaders navigate the complexities of launching and growing a startup in today’s competitive landscape.

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References

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