Volume : 9, Issue : 3, MAR 2023

DRA ANNUAL NATIONAL CONFERENCE ON RESEARCH, EDUCATION AND SUSTAINABLE DEVELOPMENT: OPPORTUNITIES & CHALLENGES

A STUDY ON BANKING IN RECENT ERA

ARUN MONDAL

Abstract

The inclination of customers towards e-banking has increased significantly in recent years. Rural people suffer due to poor infrastructure of banking sector in Rural India. Rural people cannot avail banking facilities properly due to lack of bank branches. Highly educated people prefer e-banking more than traditional banking. Banks emphasize to increase customer satisfaction as it helps to enhance customer loyalty. Bank employees are not always able to deliver customer services properly. Bank employees should be properly trained so that they can provided appropriate services to the customers. The service qualities of private sector banks are usually better than public sector banks. Banks should increase the number of branches in remote areas. Banks emphasize to increase the banking habits among rural masses. Customer Satisfaction is the main concern of banks. Customer Satisfaction depends on several factors such as accessibility, convenience, security etc. Banks focus on customer satisfaction to compete with other banks in the banking sector. Many people in rural areas are not interested to avail banking services due to lack of knowledge. The study is based on primary data and secondary data. Primary data has been collected from the customers of private and public sector banks. Secondary data has been collected from journal articles. In this paper, an attempt has been made to find out the various aspects of banking in recent era.

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