Volume : 10, Issue : 3, MAR 2024

OPPORTUNITY GENERATION AND EARLY BUSINESS DEVELOPMENT RESEARCHED BY STUDENTS PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE, MADURAI

A STUDY ON CUSTOMER SATISFACTION TOWARDS NIVEA PRODUCTS IN MADURAI CITY

K.S.DEVI, DR.N.ILLAMBIRAI

Abstract

The perception of Nivea products among customers. The primary objective was to analyze customer satisfaction and understand the factors influencing their purchase decisions. Both secondary and primary data were collected for the study. The data underwent analysis using the simple percentage analysis method and statistical tools. The findings revealed varying levels of satisfaction among customers, with some expressing contentment and others dissatisfaction with Nivea products. The suggestion emphasized the need for the company to tailor its focus differently for male and female customers, acknowledging the distinct levels of satisfaction. In conclusion, the study indicates that a significant portion of customers exhibits high satisfaction with Nivea products and services. Keywords: Nivea, Customer Satisfaction, Data Analysis, Company Focus, Different Levels of Satisfaction.

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Article No : 62

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