Volume : 10, Issue : 3, MAR 2024
OPPORTUNITY GENERATION AND EARLY BUSINESS DEVELOPMENT RESEARCHED BY STUDENTS PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE, MADURAI
A STUDY ON MARKETING STRATEGY OF MILKY BAR CHOCOLATE
CHANDRU.B, RANJITH.B., DR.S. MANJULA
Abstract
The concepts of marketing strategy for Milky Bar chocolate involves a comprehensive approach to engage consumers and establish a strong brand presence. The strategy aims to convey a sense of indulgence and purity by highlighting the product's key attributes, such as its creamy white chocolate composition. Utilizing visually appealing and relatable advertising campaigns, Milky Bar aims to resonate with a diverse audience, including children and adults. The strategy incorporates social media platforms to create interactive content, fostering a community around the brand. Utilizing influencers and collaborations, Milky Bar seeks to amplify its reach and relevance in the modern digital landscape. The packaging design aligns with the brand’s identity, ensuring instant recognition on shelve and enticing consumers with its simplicity and iconic imagery. The strategy prioritizes environmental sustainability, emphasizing eco-friendly packaging and responsible sourcing of ingredients.
Keywords
CHOCOLATE, MARKETING, STRATEGY, CONSUMER, ADVERTISING CAMPAIGNS.
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Article No : 49
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References
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