Volume : 10, Issue : 3, MAR 2024

OPPORTUNITY GENERATION AND EARLY BUSINESS DEVELOPMENT RESEARCHED BY STUDENTS PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE, MADURAI

A STUDY ON CONSUMER SATISFACTION ON FASTRACK WATCHES WITH REFERENCE TO MADURAI CITY

G. ARUN PANDI, M. NEERATHILINGAM, DR. S. MANJULA

Abstract

This study aims to investigate the level of consumer satisfaction towards Fastrack watches in Madurai city. The study employs a quantitative research design utilizing a self-administered questionnaire to collect data from 55 respondents in the city. Descriptive analysis are used. The findings indicate that the overall satisfaction level of consumers towards Fastrack watches in Madurai city is high. The study also found that factors such as brand image, product quality, availability, and price had a significant impact on consumer satisfaction. The study concludes with a discussion of the implications for marketers to improve consumer satisfaction towards Fastrack watches.

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Article No : 45

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WEBSITE

1. https://en.wikipedia.org/wiki/Fastrack

2. https://productquality.about.com/b/2003/12/31/ product

3.https://encartaupdate.msn.com/wristwatches.aspx