Volume : 10, Issue : 3, MAR 2024

OPPORTUNITY GENERATION AND EARLY BUSINESS DEVELOPMENT RESEARCHED BY STUDENTS PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE, MADURAI

A STUDY ON BRAND IMAGE ON PETER ENGLAND SHIRTS IN MADURAI DISTRICT

M.NITHISH ROHAN, DR. N. PRABHA

Abstract

The project "Study on the Importance of Brand Preference with Regards to Peter England" aims to assess customer satisfaction and preference towards Peter England products. Understanding customer preferences is crucial for business success, especially in the competitive clothing industry with major rivals like Raymond Limited, Arrow, Belmonte, and Van Heusen. The study will employ survey techniques to gauge customer satisfaction levels and preferences. Additionally, after-sales services provided by Peter England dealers will be evaluated, along with the company's response to customer complaints. By analyzing customer feedback and comparing it with competitors' offerings, the study seeks to provide insights into Peter England's competitive position and identify areas for improvement. Ultimately, the project aims to offer recommendations for enhancing customer satisfaction, improving brand preference, and strengthening Peter England's market position.

Article : Download PDF

Cite This Article

-

Article No : 13

Number of Downloads : 691

References

1. Aron O’ Cass, Debra Grace (1 September 2003) a preparatory perspective of service brand combination.

2. Bornmark, Hanna, Kristianstad, Goransson, Asa (2006) A study on announce the importance of name awareness in brand choice – A cultural Perspective.

WEBSITE:

1. https://peterengland.abfrl.in/c/men-shirts

2. https://en.wikipedia.org/wiki/Peter_England

3. https://www.scribd.com/presentation/14254038 4/Peter-England- Presentation-Dipti-Patel