Volume : 10, Issue : 3, MAR 2024

OPPORTUNITY GENERATION AND EARLY BUSINESS DEVELOPMENT RESEARCHED BY STUDENTS PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE, MADURAI

A STUDY ON CONSUMER PERCEIVED RISK IN ONLINE SHOPPING IN MADURAI CITY.

SARANYA.P, DR. N. PRABHA

Abstract

With the advancement of contemporary technology, people's lifestyles are changing constantly. Due to recent advances, consumers' buying behaviour has also transformed. Online shopping is replacing traditional retail purchases. The goal of this research was to learn about people's attitudes toward online shopping and to determine if customers prefer online shopping to in-store purchasing and why. The primary data for this study was gathered via a survey of 100 customers using a questionnaire. This research employed factor analysis to show that consumers' attitudes toward online shopping were strongly linked to their demographic information. The findings of the survey showed that buyers have a good attitude about online purchasing and that many aspects related to line shopping have emerged.

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Article No : 71

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