Volume : 10, Issue : 3, MAR 2024
OPPORTUNITY GENERATION AND EARLY BUSINESS DEVELOPMENT RESEARCHED BY STUDENTS PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE, MADURAI
A STUDY ON CUSTOMER SATISFACTION TOWARDS HDFC BANK ATMs AND CDMs SERVICES IN MADURAI CITY
PRIYADHARSHINI.V, DR. M. DINESH KUMAR
Abstract
The study on customer satisfaction towards Housing Development Finance Corporation (HDFC) Bank Automated teller machines (ATMs) and Cash Deposit Machines (CDMs) services in Madurai City aims to analyze and evaluate the level of satisfaction among customers utilizing these services. Through a comprehensive survey, data will be collected from a sample of HDFC Bank customers in Madurai City to measure their level of satisfaction with various aspects such as accessibility, convenience, reliability, security, and overall quality of service provided at the bank's ATMs and CDMs. By understanding the factors that contribute to customer satisfaction or dissatisfaction with these services, HDFC Bank can identify areas for improvement and enhance their offerings to better meet the needs and expectations of their customers in Madurai City. This research study will provide valuable insights for HDFC Bank to refine their ATM and CDM services and ultimately strengthen their relationship with customers in the region.
Keywords
HOUSING DEVELOPMENT FINANCE CORPORATION (HDFC), AUTOMATED TELLER MACHINES (ATMS), AND CASH DEPOSIT MACHINES (CDMS), CUSTOMER SATISFACTION ETC.
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