Volume : 10, Issue : 3, MAR 2024

OPPORTUNITY GENERATION AND EARLY BUSINESS DEVELOPMENT RESEARCHED BY STUDENTS PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE, MADURAI

A STUDY OF CUSTOMER SATISFACTION TOWARDS NIPPON PAINTS IN MADURAI CITY

J. YOGESHWARAN, S. YUVARAJ, DR. RAJAMANI

Abstract

This study aims to investigate the level of customer satisfaction with Nippon Paint products in Madurai, India. Nippon Paint is a leading brand in the paint industry known for its quality and innovative products. Madurai, a bustling city in Tamil Nadu, presents a unique market where consumer preferences and satisfaction play a crucial role in brand loyalty and market share. The research employs a mixed-method approach, combining qualitative and quantitative methodologies to gather comprehensive insights into customer perceptions and satisfaction levels. Through surveys, interviews, and observational studies, data will be collected from a diverse sample of consumers residing in different areas of Madurai city. Key factors influencing customer satisfaction, such as product quality, pricing, availability, brand reputation, and customer service, will be analysed. Additionally, the study will explore the impact of promotional activities, brand image, and word-of-mouth recommendations on consumer satisfaction and purchase intentions.

Article : Download PDF

Cite This Article

-

Article No : 60

Number of Downloads : 571

References

1. Woodruff and Graham (1996). Consumer discernment of price and worth, a means-end model, and a mixture of evidence, Journal of Marketing, P2–22.

WEBSITE

1. https://www.nipponpaint.com/

2. http://www.nipponpaint-holdings.com/en