Volume : 10, Issue : 3, MAR 2024

OPPORTUNITY GENERATION AND EARLY BUSINESS DEVELOPMENT RESEARCHED BY STUDENTS PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE, MADURAI

A STUDY ON BRAND PREFERENCE OF MOBILE PHONES AMONG COLLEGE STUDENTS IN MADURAI CITY

SANDHIYA. N, VARSHINI. K, DR. S. RAJAMANI

Abstract

Portable phones have ended up a need in the day by day lives of customers. Be that as it may, due to progressions in innovation the portable phone industry has appeared quick development and this makes it critical for marketers to get data on brand inclinations for versatile phones. Branding has continuously been a critical viewpoint of showcasing. Brand may be a differentiator in an exceedingly competitive showcase put. It gives the company the control to divert competitive moves. A solid brand rings believe, certainty, consolation and reliability within the understudies' intellect. Brands live within the minds of buyers and are much more than fair a tag for their acknowledgment and recognizable proof. They are the premise of buyer connections and bring buyers and marketers closer by creating a bond of confidence and believe between them. The guarantee of the brand is steady with solid quality, benefit and in general mental fulfillment. The display paper centers on to consider of brand inclination for portable phones with reference to the college students. Watchwords: Brand inclinations, Choice making, Brand picture and quality, Portable phones.

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Article No : 42

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References

1. K. Kulshreshtha, V Thripathi and N Bajpai (2017), Impact of Brand Cues on Young Consumer’s Preference for Mobile phones: A Conjoint Analysis and Simulation Modeling, Journal of Creative Communications 12(3), 205-222.

2. Ramaswamy.S-Marketing Management, Macmillan India Ltd.

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