Volume : 10, Issue : 3, MAR 2024
OPPORTUNITY GENERATION AND EARLY BUSINESS DEVELOPMENT RESEARCHED BY STUDENTS PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE, MADURAI
A STUDY ON TOURIST OPINION IN MADURAI DISTRICT
M.MANIKANDAPRABHU, M.PRABAKARANM, MRS. M.SHANMUGAPRIYA
Abstract
The tourism industry offers an opportunity to earn foreign exchange at a low social cost. It stimulates the rate of growth of the overall economy because of its immense growth potential. In addition, under certain situations it also functions as an important industry, promoting diversification of the industrial structure as well as augmenting regional development of backward areas. In many underdeveloped and developing countries, it is an important sector that provides employment, propagates cultural and ethnic values, and ensures sustainable economic development. The tourism industry strengthens national integration and enriches social interaction. Tourism has emerged as an instrument for employment generation, poverty alleviation, and sustainable human development. Tourism promotes international understanding and gives support to local handicrafts and cultural activities. It is an important segment of the country's economy, especially in terms of its contribution towards foreign exchange earnings, generation of additional income, and creation of employment opportunities. Tourism is the third largest foreign exchange earner for India.
Keywords
TOURISM, HANDICRAFTS, ECONOMY, MADURAI, CULTURAL VALUES, ETHNIC VALUES.
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Article No : 33
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References
2. www.tamilnadutourism.tn.gov.in