Volume : 10, Issue : 3, MAR 2024

OPPORTUNITY GENERATION AND EARLY BUSINESS DEVELOPMENT RESEARCHED BY STUDENTS PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE, MADURAI

A STUDY ON CONSUMER PURCHASING BEHAVIOUR TOWARDS DIGITAL MARKETING IN MADURAI CITY

K.MANIKANDAN, R.PANDEESWARAN, DR. N. ILLAMBIRAI

Abstract

Digital marketing uses internet and digital technologies for promoting products and services, moving away from traditional advertising methods. This approach allows customers to easily access information, aiding their decision-making process. The study aims to explore how marketing strategies contribute to increased product sales through digital marketing. Online marketing, a subset of digital marketing, employs tools and methodologies to promote products and services, utilizing various channels. Effective online marketing utilizes consumer data and CRM systems, serving as a valuable means to connect organizations with customers.

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References

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BOOK REFERENCE:

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