Volume : 10, Issue : 3, MAR 2024

OPPORTUNITY GENERATION AND EARLY BUSINESS DEVELOPMENT RESEARCHED BY STUDENTS PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE, MADURAI

A STUDY ON CUSTOMER PREFERENCE TOWARDS POTHY’S TEXTILE IN MADURAI CITY

JANARTHANAN. T, VISHAL.J, DR.N.ILLAMBIRAI

Abstract

Customer preference for Pothys, a renowned Indian textile retailer, is influenced by multiple factors. Firstly, Pothys is celebrated for its extensive collection of high-quality traditional and contemporary clothing, encompassing sarees, salwar suits, and fabrics. The brand's commitment to authenticity and craftsmanship resonates with customers, as many products showcase intricate designs and superior materials. Furthermore, Pothys' longstanding brand reputation, cultivated over decades of customer service, plays a pivotal role in both attracting and retaining customers. The brand is synonymous with trustworthiness and reliability, crucial elements shaping customer preference. Secondly, Pothys' dedication to customer service and the overall shopping experience significantly contributes to its popularity. The brand is distinguished by its attentive and knowledgeable staff, providing assistance to customers in finding the perfect attire. Additionally, Pothys' physical stores are known for their spacious and well-maintained environments, enhancing the overall shopping experience with comfort and enjoyment. The synergy of quality products, a robust brand reputation, and exceptional customer service positions Pothys as the preferred choice for customers seeking traditional Indian attire.

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Article No : 28

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