Volume : 10, Issue : 3, MAR 2024

OPPORTUNITY GENERATION AND EARLY BUSINESS DEVELOPMENT RESEARCHED BY STUDENTS PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE, MADURAI

A STUDY ON CUSTOMER PREFERENCE TOWARDS HERO SPLENDOR BIKE IN MADURAI CITY

DURAIMURUGAN.M, OM SUDHARSHANAN.K, DR. M. DINESH KUMAR

Abstract

The abstract on customer preference towards Hero Splendor bike in Madurai city provides valuable insights into the buying behavior and preferences of customers in this specific region. By analyzing factors such as price, quality, brand image, and features of the Hero Splendor bike, researchers can gain a better understanding of what influences customers to choose this particular model over competitors. The data collected from surveys and interviews with consumers in Madurai city can shed light on the key drivers behind their purchasing decisions and offer valuable information for marketers looking to tailor their strategies to better meet the needs and wants of their target market. This abstract serves as a foundation for further research and analysis, helping businesses gain a competitive edge in the highly competitive two-wheeler market in Madurai city.

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