Volume : 10, Issue : 3, MAR 2024
OPPORTUNITY GENERATION AND EARLY BUSINESS DEVELOPMENT RESEARCHED BY STUDENTS PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE, MADURAI
A STUDY ON CONSUMER PREFERENCE TOWARDS DIFFERENT CHOCOLATE BRAND SELECTION IN THIRUMAGALAM
DHARSHINI G, HARINI R, MS.U.BHARATHI
Abstract
This study investigates the factors influencing consumer preferences in the selection of chocolate brands. The study employs a mixed-method approach, combining qualitative interviews and quantitative surveys to gather insights from a diverse sample of chocolate consumers. Key variables such as taste, price, packaging, brand reputation, and ethical considerations are analyzed to understand their impact on consumer decision-making. Findings reveal nuanced patterns in consumer preferences, with taste emerging as the primary driver, followed closely by brand reputation and ethical considerations. Additionally, demographic differences in preferences are explored to provide a comprehensive understanding of the chocolate market landscape. The study contributes valuable insights for chocolate manufacturers and marketers to tailor their strategies and products to better align with consumer preferences and market demands.
Keywords
CHOCOLATE BRAND PREFERENCES, FLAVOURS, TASTE, PACKAGING, CONSUMER SATISFACTION.
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References
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