Volume : 10, Issue : 3, MAR 2024

OPPORTUNITY GENERATION AND EARLY BUSINESS DEVELOPMENT RESEARCHED BY STUDENTS PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE, MADURAI

A STUDY ON CUSTOMER PERCEPTION TOWARDS LAYS CHIPS IN MADURAI CITY

SANTHOSH.K, SARAVANAN.K, DR. M. DINESH KUMAR

Abstract

The abstract for a study on customer perception towards Lays chips in Madurai City provides a comprehensive overview of the research project. It aims to investigate the preferences, attitudes, and beliefs of consumers towards this specific snack brand in one of India's prominent cities. The study will employ both quantitative and qualitative research methods to gather data, including surveys, interviews, and focus groups. By analyzing factors such as taste, packaging, pricing, and overall satisfaction levels, the researchers aim to gain insights into what drives customer behavior and loyalty towards Lays chips in Madurai. The findings from this study can potentially inform marketing strategies for the brand and contribute to a better understanding of consumer behavior in the fast-moving consumer goods sector.

Keywords

CUSTOMER PERCEPTION, CHI-SQUARE ANALYSIS AND GARRETT’S RANKING TECHNIQUE.

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Article No : 16

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