Volume : 10, Issue : 3, MAR 2024

OPPORTUNITY GENERATION AND EARLY BUSINESS DEVELOPMENT RESEARCHED BY STUDENTS PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE, MADURAI

A STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS BAJAJ PULSAR NS200 IN MADURAI CITY

JEYA KUMAR.G, SATHISH KUMAR.G, MRS.E. Bobby

Abstract

This research investigates the consumer buying behaviour surrounding the Bajaj Pulsar NS200 motorcycle in Madurai City. The study aims to provide valuable insights into the factors influencing purchasing decisions and the overall satisfaction of consumers with the Bajaj Pulsar NS200 in this specific market. The research employs a mixed-methods approach, combining qualitative and quantitative methodologies to gather comprehensive data. Qualitative methods involve in-depth interviews and focus group discussions with motorcycle enthusiasts and current owners of the Bajaj Pulsar NS200, while quantitative methods include surveys distributed among a representative sample of potential buyers in Madurai City.

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References

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WEBSITES:

1.https://www.bajajauto.com/bikes/pulsar/pulsar-ns200

2.https://en.wikipedia.org/wiki/Bajaj_Pulsar_200NS